Personal financial planning and retirement simulation tool for individuals
Annual recurring revenue
$1,000,000
“Founder announces ProjectionLab reached $1M ARR with zero funding.”
Mexican point-of-sale software company for cafés and restaurants
Mexican non-bank financial company (SOFOM ENR)
Stated publicly by the company or founder. We link the source and its date.
Chilean financial technology company
A short summary of the reviewed sources below: business model, pricing, differentiation and risks, each with citations.
Understand the business
Research notes with their sources. Company claims and our hypotheses are labeled separately. These notes do not establish what caused growth.
Company / founder claim
Kyle Nolan says ProjectionLab began in 2021 because he wanted a better way to model his own path to financial independence. The product now offers DIY planning and advisor workflows. Its simulations explore assumptions; this research does not endorse their outputs as financial advice or verified predictions.
Not publicly disclosed in the reviewed sources. Investigate this before relying on it.
Public observation
ProjectionLab lists a free Basic tier, Premium at $129/year for DIY planning, and Pro at $549/year for advisors and coaches. Pro includes ten client seats, with additional clients priced separately. Its published feature list includes scenario comparison, tax estimation and reporting; these features have not been independently tested here.
Company / founder claim
The June 2025 retrospective reports early revenue after a Hacker News post, a later finance-community mention and a podcast appearance. Its table records $10K MRR in June 2023 and $16.6K in September, before $1M ARR in 2025. These dated milestones do not isolate each channel's causal contribution.
Company / founder claim
Nolan describes developing ProjectionLab alongside a day job for its first two years and later growing a team, without outside funding. This is a founder's account of the trade-offs behind the business. The post's profitability description is not a disclosed audited profit amount or a current staffing count.
Not publicly disclosed in the reviewed sources. Investigate this before relying on it.
Not publicly disclosed in the reviewed sources. Investigate this before relying on it.
Research hypothesis
Test whether a narrowly defined household or advisor workflow needs local rules or reporting that current planning tools handle poorly. ProjectionLab already advertises international planning, so geography alone is not a demonstrated gap. Local expertise, model validation, data security and customer willingness to pay need evidence before committing to a competing product.
Unresearched areas: Product & features, Disclosed technology, Alternatives & competition.